Networking at Events: Strategies and Best Practices for Professionals

Networking is a critical skill for professionals in all fields. Whether you’re an early-career professional seeking mentors, an established expert looking to expand your network, or simply attending an event for professional growth, effective networking can open doors to career opportunities and collaborations. In this article, we will delve into practical strategies for maximizing the benefits of networking at events based on insights from Networking for Nerds and other resources. We will discuss pre-event preparations, engagement strategies during the event, and effective follow-up methods that ensure lasting professional connections.

Networking success begins long before you walk into the room. How you prepare mentally, strategically, and logistically can significantly influence the outcome of your interactions at an event.

1. Mindset: Understanding Common Ground

It’s essential to remind yourself that everyone attending the event is there for the same reason: networking. This shared objective can ease the pressure and eliminate feelings of anxiety or intimidation. Knowing that the attendees are also looking to make connections and advance their careers helps build confidence. If you’re nervous, keep in mind that many others are likely feeling the same way.

2. Know the Event Type and Format

Each networking event has a different structure and tone, and understanding these details beforehand can help you strategize your approach. Is the event a formal conference, a local professional mixer, or an informal gathering? Knowing this will shape how you dress, how you approach people, and even what materials you bring.

Questions to consider when researching the event include:

• What is the size of the event, and how many people are expected to attend?
• Is there a formal agenda, or is it a more casual, open-ended gathering?
• Will food and drinks be served, and if so, how does this influence the flow of conversations?
• Is there a fee to attend, and is it prepaid, or do you pay at the door?

Understanding these aspects ensures you are adequately prepared and can manage your time effectively during the event​.

3. Preparation of Materials

Regardless of the event type, you should always carry business cards, a small notebook, and a pen. While handing out résumés at informal events is not advisable, business cards are a networking essential. Additionally, having a notebook on hand allows you to jot down key information about your conversations, ensuring that you can follow up appropriately later.

Once you’ve entered the event, it’s time to maximize your opportunities by following these key strategies.

3. Conversation Starters

Initiating conversations can feel intimidating, but it’s simpler than it seems. Some reliable conversation starters include:

• Have you attended this event before?
• How are you enjoying the conference?
• I noticed you’re with [organization]; what do you do there?

When starting conversations, keep things light and positive. Avoid controversial topics like politics or religion, and instead focus on the event itself, common professional experiences, or the shared environment​.

4. Approaching Individuals and Groups

If you see someone standing alone, take the initiative and introduce yourself. More often than not, people attending events alone are grateful for someone to talk to. Likewise, if you wish to join a group conversation, approach respectfully. Smile and use body language to signal your intention to join. Experienced networkers will often shift their body language to “open” the group to you, and you can find a moment to seamlessly integrate into the discussion.

Networking doesn’t end once the event concludes. Following up with the people you meet is a crucial step in turning an initial conversation into a lasting professional relationship.

1. Send a Follow-Up Email

After the event, send a brief and personalized follow-up email to each of the key people you met. This email should remind them of who you are and reference something specific from your conversation to make it more personal. For example:

Hi [Name],

It was a pleasure meeting you at [Event]. I really enjoyed our conversation about [specific topic], and I would love to continue discussing [related topic]. Let’s keep in touch!”
Best regards, [Your Name]

Keeping the email concise while still adding a personal touch increases the likelihood of a continued interaction.

2. Add to LinkedIn

Another way to solidify your new connection is by adding them to your LinkedIn network. Always include a personalized message when sending a connection request:

Hi [Name],

I enjoyed meeting you at [Event]. Let’s connect here so we can stay in touch!”
Best regards, [Your Name]

LinkedIn allows you to keep track of professional acquaintances and gives them an easy way to follow your career developments.

3. Maintain the Relationship

Networking is not a one-off event; it’s about building long-term relationships. To nurture these connections, periodically check in with the people you meet. You might send them an article you think they would find interesting, congratulate them on a new job or publication, or invite them to another event. Regular engagement keeps you fresh in their minds and deepens the professional bond.

Networking can be challenging for various reasons, whether it’s fear of rejection, lack of experience, or encountering difficult individuals. Here’s how to address some common networking obstacles.

1. Networking Anxiety

Networking can feel intimidating, especially for introverts or those who are new to the professional scene. The key to overcoming anxiety is preparation. Practice introducing yourself and explaining what you do. Visualize success and remind yourself that networking is a skill that improves with time. If necessary, start with smaller groups or one-on-one conversations before tackling larger crowd.

2. Dealing with Difficult Individuals

At some events, you may encounter people who are rude or dismissive. It’s important not to let these interactions affect your confidence. Recognize that not every connection will be a success, and if you feel disrespected, excuse yourself politely and move on to the next conversation. Stay professional and composed, regardless of the behavior of others.

3. Maximizing Time at Large Events

At large networking events, it can be overwhelming to decide where to start or whom to talk to. Focus on quality over quantity. Rather than trying to meet everyone, aim for a few meaningful conversations. If you know that certain key people will be attending, prioritize talking to them early on when the event is less crowded. Once you’ve had a productive conversation, don’t linger for too long—move on to make other connections.