The Pitfall:
A common and costly misconception in risk management is viewing risk solely as a negative — something to be avoided, minimized, or eliminated. While threats such as cyberattacks, regulatory changes, or supply chain disruptions certainly warrant attention, focusing only on these dangers provides an incomplete picture of risk.
Many organizations miss out on the opportunity side of risk — the potential upside of uncertainty. When risk is narrowly defined as something bad might happen, teams become overly cautious, innovation stalls, and growth is sacrificed in the name of safety.
This threat-only mindset can lead to:
- A reactive risk culture focused only on damage control.
- Missed chances to enter new markets, launch products, or adopt new technologies.
- Decision paralysis, where fear of failure outweighs the potential rewards.
Yet ISO 31000 clearly defines risk as the effect of uncertainty on objectives, which can be both positive and negative. Ignoring the positive side limits strategic thinking and reduces competitiveness.